Meet Our Founder

Miss Toni, Founder & CEO

From the desk of Miss Toni: A Word from our CEO

My name is Toni Washington and I am a woman of faith, a wife to my beloved husband Kelvin of nearly 15 years, and a mother to 3 beautiful toddlers: Kennedi, Kamryn, and our newest addition, Karis. My family is my EVERYTHING!!!


I recently earned my M.B.A. at Pepperdine University with a focus in Business Management and a Certificate in Legal Dispute Resolution at Pepperdine Caruso School of Law. I'm currently pursuing my J.D. in Corporate Law at Loyola Law School Los Angeles. Additionally, my professional work experience spans a 15 year career in Corporate Marketing and Sales. I'm truly a dream-chaser, full of ambition and drive.

Personal Brand Statement:

I am a purpose-driven leader committed to integrity in all business transactions, with a proven track record of high-performance and success.  By combining over 15 years of professional experience in corporate marketing and sales with ten years of entrepreneurial experience in entertainment, nonprofit, and retail, I possess the knowledge and skillset to achieve sustainable results in business.

I launched the MISSFIT ACTIVEWEAR brand and clothing line with the intent of creating stylish and functional high-end athletic clothing at a competitive price point. I design each piece with the woman-on-the-go in mind. Who is she? She is MissFit, an everyday woman: A sister, a mother, a daughter. She inspires others while being inspired to live life to the fullest. Are you a MissFit? Be inspired to live Fitness-Fashion-Forward.

I truly appreciate your support and patronage!

-Miss Toni